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Future / Public Service Reform

Ingrid Walker: Message in a bottle: Pro- and anti-drug narratives in contemporary US media
In the late 1990’s, a transition to less regulated direct-to-consumer pharmaceutical marketing in the United States paralleled an intensification of the federal anti-drug effort through Congress’s call for a media campaign directly targeting youth and parents. With other popular culture narratives, this advertising has deeply informed American cultural norms about drug use in the twenty-first century. The resulting tension between a pro-pharmaceutical drug market and anti-illicit drug criminal justice system represents broader social conflicts about drugs and health, user agency, substance efficacy, controlled use, and addiction. Through contemporary drug narratives, this talk will address questions of individual agency within a culture of medicalization of substance use. It will explore how an emphasis on individual health and medical supervision to regulate our bodies have become effective discourses of social power that we internalize and practice–what Michel Foucault theorized as “technologies of the self.” Questions related to what Nancy Campbell calls “problem-solving and problemcreating drugs” will be explored. Is there a difference between taking a drug to avoid depression and taking a drug to feel good? What are the bases for relevant critical distinctions with regard to licit and illicit substance use and consciousness? And can they be found within a medical model that strongly shapes cultural norms regarding drugs and psychoactive substances, especially in terms of how we conceptualize, discuss, regulate, and research them?
Christine Griffin: Snap Star: Celebritising the self, young adults, social media, media, and the culture of intoxication Aotearoa, New Zealand
In this presentation Christine discusses innovative form of multi-modal discourse analysis (MMDA) to explore the ways in which various digital technologies and social media are integrated into young adults’ drinking cultures in Aotearoa New Zealand (Levine and Scollon, 2004). Drawing on material from a 3-year study on young adults’ alcohol consumption and social media use supported by the Marsden Fund, Christine explains how different groups of young adults
engage with the celebritising process in the context of the night-time economy.
Robert Stephens: Projecting the truth about addiction.
Cinema and modern conceptions of drug addiction emerged nearly simultaneously in the late- 19th century. And since the turn of the twentieth century, the visual imaginary of drug addition has had a powerful effect on popular conceptions of drug addiction and public policy. My paper, which grows out of a book-length study of drug addiction in the media, will
focus on the complicated ways in which commercial imperatives, government intervention, industry self-censorship, and changing consumption habits have worked together to define drug addiction as specific set of cultural narratives that bear little resemblance to either changing scientific theories or some kind of tangible, sociological reality. Throughout the
twentieth century and into the twenty-first, the visual representation of drug addiction has been a constant bone of contention. The common concern that has driven much of this debate has been the fear that the mere appearance of drug consumption on film would lead youth down the path to addiction, that it would spark a curiosity that could not be extinguished. This paper will trace the debates over the visibility of addiction since the renewed “War on
Drugs” in the 1980s, focusing on the ways that visible narratives shaped public policy by obfuscating changes in drug use patterns and new scientific insights into addiction.
Jim McCambridge on the influence of the alcohol industry on UK policy Part 1.
 Jim McCambridge talks about his recent research in which he argues that industry actors misrepresented strong evidence of effectiveness in relation to alcohol policy and promoted weak evidence that favoured their commercial interest. 
Jim McCambridge on the influence of the alcohol industry on UK policy Part 2.
 Jim McCambridge talks about the role of bigger industry actors and their predominant influence on decision making in government in relation to minimum unit pricing.
Jim McCambridge on the relationship between the alcohol industry and government.
Jim McCambridge discusses whether the government's alcohol strategy in 2012 was a historic turning point in the acceptance of evidence on a policy, or not. 
Jim McCambridge on the importance of having a strong alcohol research community in the UK
Jim McCambridge explains the reasons why there is a weak research community in the UK and compares the research strategies to the ones in Ireland.
Jim McCambridge on differing views on accepting money from the alcohol industry
Jim McCambridge talks about efforts of alcohol industry to use money as a vehicle for influencing people and institutions.
Jim McCambridge on Motivational Interviewing
 Jim McCampridge explains the role of motivational interviewing.
Sir Ian Gilmore and Mark Bellis on health and inequalities
Sir Ian Gilmore starts the talk on inequalities in health between social classes in the UK and the increasing gap between the rich and the poor. He also stresses that in society there should be an equity of opportunity to have a healthy lifestyle.

Mark Bellis talks on forthcoming work titled "Understanding the Alcohol Harm Paradox to focus the development of interventions". He examines the reasons of why the poorest people in Britain who consume reasonably similar amount of alcohol seem to suffer twice the levels of alcohol related harm. 

Paul Wallace and Stuart Linke on ten year experience with Down Your Drink (DYD)
Professor Paul Wallace and Mr Stuart Linke discuss their experineces on working on Down Your Drink web site and digital new approaches to alcohol problems. The presentation also describes how the intervention has been amended over time, and presents feedback from a number of people who have used the site.
Fergus McNeill on William White, 'desistance', and human development [10 mins]
10 minute clip
Fergus talks about the 'change process' and how it is traditionally 'taken over' by the professional actor. He talks about William White, and the central process of change we are trying to enable.
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Lifeline Project and FEAD
Welcome to Lifeline and FEAD (Film Exchange on Alcohol and Drugs). This project has been shaped by the wealth of experience, openness, and knowledge of the contributors. You are invited to comment on the clips, which are supported by footnotes to which you can add. FEAD is an ongoing Lifeline Project initiative.

For more details on FEAD see here >>

Lifeline Project: In 1971 the Lifeline Project opened a day centre for drug users in Manchester. Since its foundation Lifeline has grown and developed, and now works in a diverse range of settings across the UK. Our purpose is to relieve poverty, sickness and distress among those persons affected by addiction to drugs of any kind, and to educate the public on matters relating to drug misuse.
Contributor documents
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